Segafredo Storia presents the next leap in coffee supply chain transparency

✓ Super-premium organic coffee from Honduras: It is a single origin coffee, Organic and Rainforest Alliance –certified. A premium batch of 100% high grown arabica varieties sourced from 51 coffee farms (24 in the first batch) from the regions of Intibuca and Lempira. Storia Honduras is an omnicoffee roasted into two interesting cup profiles suitable for espresso and filter coffee. The coffee blend consists of arabica varieties, such as Catuai, Typica and Lempira; high grown in altitudes 1400 – 1600 meters above sea level.
✓ Traceable and transparent, enabled by blockchain technology: The Segafredo Storia –coffees are traced with the help of blockchain –data stored in a shared data platform covering the whole coffee supply chain. The data is encrypted and immutable. This offers a totally new touchpoint to managing the coffee supply chain transparency. Our partners in this venture are Farmer Connect and IBM.
✓ Experiental touchpoint to the coffee trace and the stories of the makers accessed easily via the QR-code : Accessed through the camera of your phone you can experience the actual coffee journey, offering information on points of processing (picking region, processing, shipment,
roastery). You can read more about the products and also interact with international / local sustainability projects.

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